For 18 years I've turned ideas from startups, brands, and organisations into practical, polished designs that reached millions of users.
I manage the entire design process from wireframes to final designs, balancing user needs, business goals, quality, and efficiency.
I build designs that can grow and change. I refine them based on user feedback and data to make sure they keep working well as needs evolve.
I collaborate closely with project managers, developers, and stakeholders to move smoothly from concept to reality.
I mentor junior designers by highlighting strengths before suggesting improvements, and help bridge design and development.
Startup, Fitness • 2013-2016
Ecommerce • 2019-2024
Consumer Brand • 2006-2020
Startup, Proptech • 2018-2024
Startup • 2023-2024
Government • 2018-2024
Ecommerce • 2024-2025
Startups, Telecom, Consumer Product, Government
I’m a Senior Digital Product Designer (UX/UI) with 18+ years of experience crafting intuitive and impactful digital experiences. I’ve worked across proptech, ecommerce, and enterprise SaaS, collaborating with startups, consumer brands, government, and organisations to create user-friendly, technically feasible solutions.
My expertise includes wireframing, information architecture, UI and interaction design, and high-fidelity prototyping. With an agency background, I focus on delivering realistic designs that align with time, budget, and development capabilities, ensuring a smooth transition from concept to implementation.
I take a human-centred, data-driven approach, incorporating research, feedback, and critical thinking to validate design decisions. Proficient in design tools with front-end knowledge, I bridge the gap between design and development. Passionate about creating meaningful products, I stay updated on the latest design and tech trends to keep my work innovative and relevant.
Based in Surry Hills, Sydney, I’m always looking for new ways to stay inspired, whether through technology, fitness, or creative side projects. I love keeping up with the latest tech by listening to The Vergecast, Accidental Tech Podcast, and Upgrade, as well as reading various tech publications.
I like creating useful things for my hobbies, such as an app to calculate total daily calories burned for fitness tracker users and designing merchandise for my local gym. I’m a compassionate and empathetic person, which helps me put myself in other people’s shoes, something that heavily influences how I design. Some of my best ideas tend to come when I’m on long walks or in the shower, giving my mind the space to wander.
I stay active by working out, spending time outdoors, playing board games, and occasionally traveling. I also enjoy visually stunning video games and TV shows or movies with interesting concepts, as they often spark new ideas and perspectives.
Matcha is life! 🍵
Red Ant - Full-time
Nov 2006 - Feb 2025 • 18 yrs 3 mos
I began my career as a junior designer while in my third year at UTS, gradually taking on more responsibility — from creating promotional materials and interactive tools to designing large-scale community, startup, eCommerce, government, and consumer product websites and apps used daily by thousands across Australia and New Zealand. Over the past 18 years, I’ve worked on 200+ projects, focusing on delivering realistic designs that align with time, budget, and the development team’s capabilities. As a lead designer, I guide a team of two, providing design direction and problem-solving support, while tackling complex UX/UI challenges across client projects.
University of Technology, Sydney - Part-time
Aug 2006 - Jul 2007 • 1 yr
I assisted the main lecturer for the Introduction to Web Design and Advanced Web Design subjects, working with third and fourth-year students. My responsibilities included guiding students through the development of their web design projects, offering advice on basic design principles such as screen resolution, typography, and imagery. I also provided feedback on both the visuals and code of their projects, helping them refine their work. Additionally, I answered student questions about core web languages like HTML, CSS, and Flash ActionScript, ensuring they understood the technical aspects of web design.
Bachelor, Design in Visual Communication
2005 - 2007
Diploma, Design in Visual Media
2004 - 2005
College, Computer and Business (English Program)
2000 - 2003
My preferred design tools are Figma (formerly Sketch) for wireframing, diagram mockups, design, and collaboration, and Photoshop for image editing. Over my career, I’ve adapted to new software versions and tools, learning quickly and focusing on how each tool can best achieve project goals, rather than getting distracted by unnecessary features. I’m also comfortable using Jira as a collaboration tool.
Mobile Marketing Association • Aug 2013
Huggies Australia & New Zealand mobile website. The finalists represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.
The Webby Awards • Jan 2010
International Fund for Animal Welfare - IFAW's Tails for Whales website
The Interactive Media Awards • Jan 2009
IFAW's Tails for Whales website
University of Technology, Syndey • Jan 2007
The award is made available to the student(s) who are judged through their portfolio and interview to have the most creative and practical approach to design for web media.
Full professional proficiency
Living in Sydney for 22 years
Native
Born in Thailand, moved to Sydney in 2003
Australian Citizen
Became an Australian citizen in April 2015.
Based in Surry Hills, Sydney, Australia
Open to working full-time onsite, hybrid, or fully remote.