Other Projects

Startups, Telecom, Consumer Product, Government

These are some of the key projects I've worked on during my 18 years as a designer. From government websites to startups, I've focused on creating practical, efficient designs that meet project goals. This selection shows different types of interface challenges I've worked on and how I approached the solutions.

• UX
• Design Thinking
• Wireframe
• Information Architecture
• User Journey
• Conversion Optimisation
• User Research
• UI
• Interaction Design
• Visual Design
• Responsive Design
• Mobile App
• Prototyping
• Branding & Identity
• Art Direction
• Stakeholder Collaboration
• Sketch
• Photoshop
• HTML
• CSS
• Github
• CMS

Gigcar - 2020

Gigcar is a startup that helps people earn income through car sharing without owning a vehicle. I created mobile-friendly templates that simplified the user journey from signup to activation. I designed interfaces that communicated complex information clearly while maintaining visual appeal. The templates were built for Webflow implementation, allowing developers to turn designs into functioning pages.

Telstra - 2015

I collaborated with Telstra's internal team to streamline their NBN signup process. By reducing steps and improving the flow, we created a more user-friendly experience that increased conversion rates. I also designed an order tracking system and user dashboard that gave customers clear visibility of their service status. Additionally, I delivered an API design library for internal use.

Tribe - 2014

Tribe connects brands with micro-influencers through a marketplace platform. Working directly with the founder and CEO, I designed the initial interface that helped launch the business successfully. The app allows brands to post campaign briefs while giving influencers a clear path to apply for opportunities. My focus on creating efficient workflows helped Tribe attract both brands and influencers from day one, establishing their market position quickly.

Yates Virtual Garden - 2010

For Yates, I designed an interactive tool that helps users visualise their garden spaces and provides product recommendations. The interface balances functionality with visual appeal, making garden planning accessible to users with different experience levels. I provided art direction to a junior designer who created semi-realistic garden assets, ensuring all visuals matched the practical needs of the tool while maintaining brand consistency.

City of Sydney What's On - 2009

Working closely with City of Sydney, I created an event website that makes navigating Sydney's busy calendar simple and intuitive. After thorough research on user needs, I developed a time-based navigation that helps visitors quickly find relevant events. The design incorporates the city's vibrant brand guidelines while maintaining excellent readability and functionality, resulting in increased engagement with local events.